ST5K DESIGNS -- Snuggle

Snuggle Exhilarations

landing page / social / banner ads

The Challenge ______

German client Henkel had partnered with a third-party company to bring samples of their brands' products to the members of the Ask Team Clean digital membership. This time they were highlighting their Snuggle brand and offering a key product of theirs for anyone who signed up for the membership.

category

client work
my role

art direction, user experience
tools used

The Approach ______

I wanted to highlight the product being offered while retaining the branding the customers were used to. They needed to realize this was from a trusted source of information. I integrated the color scheme from the product to entice the membership to open the email, as that was the first touch for the campaign.

The Takeaway ______

Henkel was able to sign up more members to their Ask Team Clean Membership thereby continuously expanding their access for marketing communications going forward.