ST5K DESIGN

Aegis Elite Banking

landing page / e-mails

The Challenge ______

Our client, a large national financial institution, wanted a new approach to upgrade their top checking account holders to an Elite banking experience. They were looking for a more refined, elevated and sophisticated look in order to attract a specific clientele.

category

client work
my role

art direction, user experience
tools used

The Approach ______

A long tenured client was looking for a new look and feel to their marketing email. I was brought in to work with our west coast offices and bring fresh thinking to the design aesthetic for their new in house creative team. My approach was to also educate the consumer as to what each service does and why it is important to the life of their vehicle. The objective of this campaign was to make the consumer aware they offer more services than oil changes.