[ st5kDesigns

Alliance Data

brochure / infographic design

The Challenge ______

This brochure accompanied a pitch made by the client to Caesar's to partner with them in a credit card rewards program. The look and feel had to reflect the upscale image the brand had worked to establish. Mixing both attributes from Caesar's and data to back up the clients claims.

  • category

    client work

  • my role

    art direction, illustration

  • tools used

The Approach ______

It was a lot of data and information, I did not want to overwhelm the end client for these brochures. Using negative space to lessen the mental lifting for the reader, trying to make it easier for them to absorb.