[ st5kDesigns

Beldan Lodge

identity / environmental graphics

The Challenge ______

The identity and graphics were for a concept pitched by a restaurant group to the owners of a local wealthy families wooded getaway. They wanted a 'garden to table' concept and feel of an old hunting lodge.

  • category

    concept work

  • my role

    art direction, branding, design

  • tools used

The Approach ______

Keeping a rustic feel, but creating an upscale atmosphere. I wanted to showcase the space and keep it open for dining patrons. The large backlit identity on the wall was to add to the exclusivity and contribute to the nuance of this concept.

Hand-coded by moi with a little whisky and lots of foul language.

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