ST5K DESIGNS

Anchored Growth Counseling

identity / collateral / website

The Challenge ______

Update the identity and website to be more friendly. The initial design I did seems too rigid and thin. The website was built in haste as this practice was opened quickly.

category

Client work
role

UX / UI, art direction
tools used

The Approach ______

Wanted to create a more friendly approacheable identity to portray the wholistic aspect of the practice. I was aiming to keep similar iconography and theme in the new execution.

Going Forward ______

This project is ongoing. I will be researching the needs of the client and her users to create an easier to navigate site with a better user experience.